Centerplate CEO Des Hague now faces public backlash and repercussions from his board.

Hague's appointment as Froozer's top executive came a year after a Canadian judge fined him ,000 and banned him from owning or controlling an animal for three years following his guilty plea to a single count of causing an animal to be in distress.

The charge is the equivalent of a misdemeanor in the United States.

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Fallen food executive Des Hague has been hired to run a frozen food company, two years after a viral video exposing him abusing a small dog led to his resignation as CEO of top food concessionaire Centerplate. "I am fully invested in the Froozer brand and its potential," Hague said in a statement last week.

The 48-year-old Hague, who pleaded guilty in connection to the incident, became an investor and chairman of the board several months ago of his new company Froozer. Colorado-based Froozer sells tubes of frozen fruit and vegetables, an official snack of the U. His hiring was first reported by newspaper in Stamford, Conn., In an interview with CNBC on Friday, Hague discussed his remorse over the incident with the dog, which he had kicked repeatedly and whose leash he had harshly yanked.

He also talked about his desire to do good on the heels of that, his charitable endeavors and his enthusiasm about working with Froozer.

"In my case, it was less than a minute in Vancouver two years ago," Hague said.

"I made a dreadful mistake one night, but I believe it has not defined me, and I think I have the potential to do good." Hague said he was excited to identify an opportunity to invest in Froozer.

"I came across this healthy food that's good for athletes, kids and more. Philanthropist," and an "imperfect human being working to better myself." This week, the Connecticut resident had updated his Twitter followers about a vacation in the Bahamas, where a photo Hague posted Thursday shows him swimming with pigs.

It's really simple and a great product," Hague said. Other recent images he posted show him feeding sharks and heading into the pricey sushi restaurant Nobu.